NewDay Finanical’s CEO Corner

A Note from Robert Posner, CEO

NewDay Financial is a national mortgage lender, one that is building a GNMA Government Lending Platform focused on VA, FHA, Reverse and Forward mortgages. Through our ability to adapt and constantly innovate, we are creating a truly sustainable business — one that will lead the mortgage industry for decades, not months, quarters, or years. Today, NewDay Financial is a company with enduring value, offering a new approach to mortgage lending. We are deeply committed to working with our customers, the homeowners, veterans and seniors who turn to us for help achieving their financial goals.

We are a company of enormous growth potential — a direct result of our unparalleled expertise in leveraging information technology in direct marketing. Our culture of continuous innovation has allowed us to utilize our advanced capabilities to consistently increase profitability and create one of the most efficient direct-to-consumer point-of-sale capabilities in the financial services industry.
 
To survive and thrive, we have needed to make some bold choices. With those choices, our company has continued to innovate and produce the best performing mortgage assets in the financial services industry.  We are the only company using a retail origination platform to market reverse mortgages in 43 states. Additionally, we are among the top reverse mortgage originators in the nation, as well as being among the few VA lenders offering veterans the ability to access up to 100 percent of their homes’ values.

NewDay Reverse Mortgage is headquartered in downtown Chicago and is a nationwide lender, ranking among the top five Reverse Mortgage lenders in the United States, including financial giants like Wells Fargo, MetLife and Bank of America. Our NewDay Financial VA offices are headquartered in Fulton, Maryland, and serve veterans nationwide.

We are strong and growing with revenue projected to increase 90 percent in the coming year

In today’s financial environment, optimizing credit risk decisioning is more important than ever. NewDay Financial’s focus is on accomplishing superlative customer acquisition and performance using a combination of applied science and proprietary analytics. We have been able to consistently increase our profitability by reducing transaction costs per unit.

The mortgage professionals at NewDay Financial are more innovative, better trained, and more technical than at any time in our history. This financial climate requires us to be disciplined, to invest in our people, and to stay focused on our plans. It requires ongoing operational excellence to improve efficiency and earnings over time.

NewDay Financial will continue to seek out, hire, and train the best in the mortgage industry, promoting from within and investing in our future. Together, we have built, and will continue building a business that values customers, employees, and families.