Kyong Lee, Chief Information Officer
Kyong Lee is the Chief Information Officer for NewDay. Mr. Lee is responsible for leading NewDay's IDM (Information Driven Marketing) platform with the focus of innovating and creating predictive marketing strategies that generate maximum profitability and efficiency. Mr. Lee directs a team of PhDs, statisticians, modelers, and developers to lead the IDM strategy. Mr. Lee has been with the NewDay since its inception and has over 10 years of experience in the technology field and over 15 years of experience in direct response marketing.
Prior to joining NewDay, Mr. Lee was the MIS Director of Fidelity First Mortgage, LLC. Mr. Lee holds a Bachelor’s degree in Natural Sciences from Johns Hopkins University and a Master’s degree in Management Information Systems from the University of Maryland Baltimore County.
- Over 15 years of experience in direct-response marketing applications
- With Chrysalis and predecessors since founding in 1999
- Previously MIS Director of Fidelity First Mortgage, LLC