NewDay stays at the forefront of the aggressive mortgage industry through smart implementation of our proprietary information-driven marketing strategy (IDM) and unparalleled direct response delivery system. The result — we’re identifying consumers and delivering a tested, targeted message to them at the moment they need our help most.
NewDay is a nationwide FHA and Reverse mortgage lender providing specialty finance solutions in the marketplace. While the mortgage industry has generally created higher yield by moving down the FICO spectrum, NewDay has used its proprietary IDM strategy and solutions-oriented sales process to deliver both high yield and high credit quality. The result is a niche market of the vastly under-served high credit quality homeowner looking for better solutions than are commonly available to lower credit-quality consumers.
By identifying the correct consumer and targeting them with carefully crafted messages and innovative products at just the right moment of financial need, NewDay now “owns” a unique share of the home equity and mortgage market — a share that we’ve proven is not affected by the turbulent, interest-sensitive whims of the traditional mortgage marketplace.
In fact, in 2005 NewDay’s production led the mortgage industry by yielding a weighted average FICO of 672, a weighted average monthly disposable income of $4,917, and a weighted average annual household income of $103,727. All while achieving a weighted average coupon of 8.71% on first mortgages and 12.31% on second mortgages.
Our culture of continuous innovation, fueled by information technology, has allowed NewDay to consistently increase its profitability by reducing its transaction costs per unit and creating one of the most efficient direct marketing point-of-sale capabilities in the industry. Make no mistake, NewDay will continue to innovate — testing new messages, new products and targeting new markets, while continuing to refine and reinvigorate our methods and messaging in our mortgage/home equity base market.
Another key to NewDay’s unprecedented success is its focus on providing excellent service to its clients. The company’s winning service strategy starts and ends with its team. We provide unparalleled training and development for staff, creating greater career opportunities, while consistently requiring accountability for processes and cost structure.
In the end, NewDay selects people who possess the creativity, energy and spirit to provide the momentum for continuous growth, and who will be the catalysts for future growth and success.
|
