NewDay is led by a management team with significant experience in the mortgage industry and in the management of retail mortgage banking operations. The team consists of well-established, successful business people from the mortgage banking, financial services, and technology communities who have the track record and foresight to help NewDay prosper and grow within all types of business cycles.
Robert Posner
Mr. Posner is President and CEO of NewDay where he has been the chief architect and visionary behind the company’s strategic plan. He pioneered the development of NewDay’s IDM strategy and continues to lead the IT team in creating innovative marketing strategies. Mr. Posner has been the principal driver in creating a corporate culture focused on cost containment and maximizing operational efficiency. He founded NewDay in February of 1999 and since that time has assembled a management team focused on Information Technology, Direct Response Marketing, and Recruiting. Mr. Posner has a significant personal focus on NewDay’s IDM strategy, point-of-sale effectiveness, recruiting, and human resources. Prior to starting NewDay, Mr. Posner founded and served as President and CEO of Fidelity First Mortgage. He started Fidelity First in 1995 with three employees and grew the company to over 200 employees.
Douglas A. Friedrich
Mr. Friedrich is NewDay’s Chairman of the Board who brings over 20 years of executive management experience in the mortgage industry. Most recently, Mr. Friedrich was the President of Mortgage Services for Household International (acquired by HSBC), which became one of Household’s most profitable business units under Mr. Friedrich’s tenure, with an ROE of 20%. As President, Mr. Friedrich built the management team and developed the strategy that increased loan volume from $1.5 billion to $30 billion. Prior to Household, Mr. Friedrich had significant operating, business development, mergers and acquisitions, and accounting experience. Earlier career experience includes Quaker Oats, Beatrice Foods, Coopers & Lybrand and Assistant Professor of Accounting at Illinois State University. Mr. Friedrich currently serves on the Board of Directors for the National Home Equity Mortgage Association and for the Mortgage Electronic Registration Systems (MERS). He has also served on the Board of Directors for the Consumer Mortgage Coalition (CMC), and the Housing Policy Council of the Financial Services Roundtable. Mr. Friedrich has both a bachelor degree in mathematics and an MBA from the University of Illinois, and he is a Certified Public Accountant.
Maria A. (“LeeAnn”) Rodriguez
Ms. Rodriguez is co-founder and Senior Vice President of NewDay in charge of the company’s Processing, Post Closing and Closing Departments. She places a very strong emphasis on operating efficiency in her departments, and she remains heavily involved in the daily production management of both Underwriting and Processing. Her attention to quality and accountability have been paramount to the company’s ability to close and sell virtually every loan since the company’s inception. Prior to joining NewDay, Ms. Rodriguez was VP of Fidelity First Mortgage, where she managed the processing and closing departments that were responsible for processing and closing over 300 loans per month. Before that, Ms. Rodriguez built and ran a successful garment manufacturing business in the Philippines.
Paul Alger
Mr. Alger is the Chief Operating Officer for NewDay. In this capacity, Mr. Alger provides overall direction of the point of sale and training process in the Fulton and Philadelphia organizations. In addition to his duties as the COO for NewDay, Paul is directly responsible for the entire operation of NewDay's full scale retail Branch in Conshohocken, Pennsylvania. In this location, he manages the day to day operation inclusive of origination, processing, underwriting, IT, and recruiting. Prior to his current position, Paul was Sr. VP for both Maryland and Pennsylvania locations. Mr. Alger comes to NewDay with 8 years of extensive mortgage lending experience in running various net branches for a variety of mortgage companies. Preceding his tenure with the mortgage industry, Paul managed and operated Guam's International Airport consisting of 1,200 employees.
Kyong Lee
Mr. Lee is the Chief Information Officer for NewDay. Mr. Lee is responsible for leading NewDay's innovative IDM (Information Driven Marketing) Strategy with a goal toward developing and maintaining ever efficient and predictive marketing strategies to generate maximum profitability and efficiency. Mr. Lee directs a team of PhD’s, statisticians, modelers, and developers to lead the IDM strategy. Mr. Lee has been with NewDay since its inception and has over 10 years experience in the information technology field and over 7 years experience in direct response marketing. Prior to joining NewDay, Mr. Lee was the MIS Director of Fidelity First.
Mark W. Katz
Mr. Katz is the Chief Marketing Officer of NewDay Financial. He is a strategic marketing professional with a proven track record of utilizing creative, innovative and statistically-proven solutions to exceed expectations and accomplish industry-leading results. He is responsible for all strategic and creative marketing programs and projects throughout the company. Prior to joining NewDay, Mr. Katz was the Executive Vice President & Chief Marketing Officer for American Business Financial Services in Philadelphia, PA. Prior to American Business Financial, Mr. Katz was vice president of marketing for Advanta Mortgage Corporation. In his career, Mr. Katz has controlled annual marketing budgets exceeding $50 Million, and totaling approximately $1 Billion. Mr. Katz holds a degree in Economics from Franklin & Marshall College, in Lancaster, PA. He also has an M.B.A, with concentration in Marketing, from Temple University.
Robert A. Shanklin
Mr. Shanklin is a Senior Vice President of NewDay in charge of Secondary Marketing and Compliance. He started with Fidelity First Mortgage in 1995 and became Senior Vice President of that entity. Prior to Fidelity First, Mr. Shanklin was Vice President of First Nationwide Bank from 1991-1994, managing the Bank's Wholesale Mortgage Operations in Chicago and Rockville, MD. From 1985 to 1991, Mr. Shanklin was Regional Vice President and East Coast Wholesale Lending Manager for Empire of America Realty Credit Corp. in Atlanta, GA.
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